As an entrepreneur thinking about starting a business or expanding a business you always have two choices and two directions to pursue. The first being the opportunity route the second being apathy. Nobody would choose apathy over opportunity – or would they?
In a recent survey conducted with ‘would be’ entrepreneurs, it was remarkable that when asked the question when you are you going to start your business– only a very small percentage had a definitive and positive answer.
The vast majority were able to provide a veritable plethora of reasons why the time was not right. These reasons naturally ranged from COVID issues to lack of capital, low market opportunities, hiring difficulties, and so the list goes on.
The individuals that came up with a definitive answer to the question will clearly be the focused entrepreneurs who will ultimately succeed in business because while they also face all of those same issues – lack of capital, low market opportunities, hiring issues etc. the big difference is clearly that they have chosen to overcome those issues and move forward rather than let those issues drive them into apathy.
COVID continues to be a force to reckon with and it is not likely to disappear from our daily lives in the very near future notwithstanding the exceptional progress that has been made with the production of vaccines. While most people see this pandemic as nothing but a negative situation there are entrepreneurs who see it as an opportunity. There are numerous new businesses that have been formed in recent months that will service a new and emerging market that is related to the current pandemic.
The ability to see a positive when everything appears grey and negative is probably one of the true aspects in the makeup of an entrepreneur. We have crafted all of our publications specifically for new and emerging businesses that need the technical help to get started but they need that help in a clear concise and economical format that is readily available.
Remember as an entrepreneur the choice is yours you can seize the opportunity, or you can take the apathetic route.