Digital Marketing For New Startup | Some months ago, we wrote about ‘Social Media’ friend or foe, and that segues into many questions we have been receiving about digital marketing for start-up operations.

COVID has certainly driven numerous businesses to seek an online or digital presence as face-to-face and conventional marketing has not been feasible. In discussions with our small business readers, we have been surprised to find just how few have ventured into the digital world.

In its most basic element, digital marketing for a start-up business requires the establishment of a website. Finding out that so many small businesses did not have a web presence led us to try and find out why this was the case. The number one reason for not having a website was the perceived cost factor and this was followed by an apparent lack of technical knowledge to build and maintain a site.

We have stated many times in our books and writings that as an entrepreneur you do not have to be a ‘master of all trades, do what you do best and engage employees or contractors to do the other work. Very few business owners in fact have web creation skills but they do know how to get that work completed in a professional manner and most importantly within a fixed budget-shop around there are plenty of experts available in the digital marketing arena, and their services invariably cost much less than you think.

Also bear in mind that as a business owner venturing into Digital Marketing For a New Startup company you do not have to have the most elaborate and technologically advanced website in the world. Start in a modest way and build gradually increasing your web presence with search engine optimization (SEO)-is this something else that you are not familiar with? Again-do not worry there are numerous skilled freelance individuals that can assist you on a project basis.

Our recent publication How Social Medial Can Help Small Business Owners is now available on sale on our website and this edition provides valuable insight into digital marketing for new start-up ventures such as yours. Every business should have a functional web site-let us know if you need help.