Making money |The entrepreneur always has two options either to work for money – which perhaps means he or she is not a true entrepreneur or alternatively having money work for them.

Most individuals start a business and would indicate that their primary goal is to make money. However, they often lose sight of the effort and investment that they need to invest in order to achieve their money-making goal. Even if you create millions of sales but only end up breaking even at the end of the day then, in reality, you’re probably lost money when you factor in your own time and effort in running the business.

When you’re planning your start-up venture you always need to look at the element of how you cost your product or service. Sometimes this exercise can lead an entrepreneur to abandon their business idea as the pricing does not work out or the timing in the marketplace is not appropriate. Making money is certainly a key element in any business so the requisite planning prior to your start-up is a key ingredient.

Entrepreneurs should always strive to have money work for them and look for opportunities where they can employe to create profitable growth and business opportunity. We recently discussed the notion that any business should make money – as indeed it should – however, the circumstances and market conditions may not always aligned to that money-making process. Sometimes even the planning process for business needs an element of future forecasting or even stargazing to create a feasible plan.
A business should not shy away from ‘not starting a business is in the planning stage the indicators show that there is little opportunity for success – true entrepreneurs will go back to the drawing board and come up with another moneymaking approach.