Network Marketing | Thanks to one of our readers who are asked do network marketing really have a positive effect on sales.

As we have indicated in a number of our publications- stainbooks.com we believe that network marketing is not only one of the most cost-effective sales and marketing approaches it is probably also one of the most professional for entrepreneurs. Any business owner or entrepreneur would readily tell you that their business can grow almost exponentially if they get lots of referrals. A referral is probably worth hundreds of cold calls.

Because network marketing invariably has a minor impact on the cash flow it is something that every entrepreneur and business owner should pursue. Starting a business and turning business ideas into reality is not the easiest thing in the world but with proper planning, it can be a straight forward and relatively enjoyable journey. Part of that planning should include a realistic marketing plan which in turn will detail how new clients and new business are to be obtained. It is in that area of the plan that the network marketing approach should be detailed.

There are many options in this regard including inexpensive membership of a Chamber of Commerce or Board of Trade entity as well as dedicated networking groups where entrepreneurs meet on a regular basis to exchange information about their businesses and to effectively swap ideas and leads.

And so, to answer the question directly yes, we believe that network marketing really does help and as we say can produce a very cost-effective addition to the sales pipeline.